World Bicycle Relief is delivering 23,000 bicycles to caregivers and vulnerable households in Zambia. In return for a bicycle, each recipient commits to caring for 20 AIDS patients for a period of two years.
World Bicycle Relief asked The Change to design mail and email communication pieces for their 2007 holiday appeal, along with a set of limited-edition holiday cards and an honorarium certificate. We also edited a short video appeal to run in conjunction with the campaign.
The holiday appeal exceeded all expectations. At last count, funds collected were 60% higher than the original target, with more than a week left of the campaign.
(*the change did not design the World Bicycle Relief logo shown here)