Sometimes dubbed “bleeding heart conservatives”, Self Help works with those left outside of the economic mainstream — women, rural communities, people of color — to develop innovative solutions for economic sustainability. They fight predatory lending, they advise policy makers, and they make business and home loans to people under-served by conventional banks. The Change is working with Self Help to create branding and communications for a broad range of the organizations’ services, from credit union savings accounts to their lending programs. By working with Self-Help, we’ve learned how critical access to financial tools is effecting change, particularly in terms of diminishing economic disparities.