Not For Sale is the “campaign to end slavery in our lifetime.”  It was initiated by journalist, social entrepreneur, ethics professor, and warrior for justice,David Batstone and his band of eternally energetic, determined coconspirators. The Change did all the initial design work, including logo, web site, and posters. In the process, we’ve learned about the realities of slavery and human trafficking. One of our first decisions was to adopt orange as the color of freedom. The Not For Sale “brand” is based on the assumption that when people hear about the reality of trafficking, they will step up and take action. The tone of the messaging is serious, yet positive — based on motivation and inspiration, rather than inciting feelings of guilt.