This is a sub-brand of Larry’s Beans, created to “house” the company’s cupping events and taste initiatives. Unlike typical coffee roasters, Larry’s places a great deal of emphasis on the creation of highly unique coffee blends integrating various approaches to roasting. Accordingly, cupping  (i.e., the process of evaluating coffee) is a key element of the production and quality-control process. One blend can take upwards of six months to finalize. By branding the cupping lab, we can educate customers about the behind-the-scenes work that goes into the brands products.