“A Real Estate Ministry” was among the first descriptors we considered for this business because that’s how company founder and visionary, Amy Cheng, sees her mission. She uses her real estate skills as a way to help people make the most of their lives, including disadvantaged people with no where else to go. Our goal was to convey the company’s broad offerings and human way of doing business. In addition to naming the business, The Change designed and wrote  the company’s identity materials.