Nia Umoja founded Texas-based Ida Baby spurred by the idea of creating clothes that celebrated her family’s African-American heritage. Ida Baby embodies Nia’s philosophy of “cultural ecology”, based on preserving indigenous traditions, as well as environmental resources. The company makes and sells children apparel made from organic cotton loomed by indigenous communities and purchased according to fair trade standards. The Change began the project by designing a series of hang tags and also created store signage and messaging.