Dealing with great adversity requires great integrity. This is a truth brought home to us by our friends at Canaan Fair Trade. The conflicts played out in the news obscure this country’s ancient and rich farming tradition. In our work with Canaan, we’ve focused on grounding the brand in the history of Palestine as “the land of milk and honey.” We designed a branding system, sales and trade show materials and packaging for ten products, including all writing. We also created the company’s web site and developed  materials to position the brand to wholesalers and distributors.