When they couldn’t find organic, healthy, ethical products for their baby, Leah and Zack Carter started making their own and Better For Babies was born. They company’s cloth diapers and other baby accessories are all organic and Fair Trade. The Change has worked with Leah and Zack to refine the company’s logo and develop core messaging and a tag line. As well, we’ve design and write their press materials, hang tags, and product packaging.  Currently, we are proud to be collaborating with the couple on the development of a new brand, Better For Grown-ups, dedicated to offering high-quality reusable alternatives to disposable personal care products.