Sponsored by Cooperative Coffees, the country’s largest cooperative of independent Fair Trade roasters, Fair Trade proof is an initiative dedicated to furthering transparency. At its core is a web site that enables people to trace coffee purchases between roaster and farmer. The site functions as a forum to educate people about Cooperatives Coffees extremely rigorous approach to Fair Trade. A key component of the project was to develop a seal that would appear on packaging and “compete” successfully with other seals. The Change designed the seal and the web site and handled most of the writing.